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2008 Agri-Marketing Conference Presentations |
Registered attendees of the Conference have complimentary access to the speaker slides and audio recordings. Attendees were emailed a coupon code. Enter this code on the Payment Summary page to receive your complimentary downloads. All others may purchase the audio and slide handout files. Once again, thank you for your interest in this year’s Agri-Marketing Conference. We look forward to seeing you at the 2009 Agri-Marketing Conference, April 15-17 in Atlanta. The slides are provided in a PDF format and the audio files are in an MP3 format. After completing the payment process click on the underlined description of the presentation on the "Thank You" screen to open or save (download) the file. Please note that this site is secure for credit card transactions. |
| 08 AMC - Leader/NAMA Marketer of the Year Awards NAMA Leader Awards and the NAMA Marketer of the Year Award 08 AMC - Leader/NAMA Marketer Awards - Audio File (Size: 4.1 meg) $2.50 [Select] |
| 08 AMC - We Are Smarter Than Me Barry Libert, Shared Insights Second General Session: Drawing on their own research and the insights from an enormous community of more than 4,000 people, Barry Libert co-authored a book, We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business, that shares exactly how to use social networking and community in your business, driving better decision making and greater profitability. 08 AMC - We Are Smarter Than Me - Part 1 - Audio mp3 (Size: 6.3 meg) $5.00 [Select] 08 AMC - We Are Smarter Than Me - Part 2 - Audio mp3 (Size: 6.6 meg) $5.00 [Select] |
| 08 AMC - The New Economic Paradigm Dr. J.B. Penn, Deere & Co. Join Dr. J.B. Penn, Chief Economist for Deere & Co., for a fascinating session of what may lie ahead. Learn what’s affecting the business environment-the global economic outlook, new economic trends, trade, energy, agriculture, climate change, renewable fuels and food supply issues. Then discover what his predictions mean for your business. 08 AMC - The New Economic Paradigm - Part 1 - Audio File (Size: 6.3 meg) $5.00 [Select] 08 AMC - The New Economic Paradigm - Part 2 - Audio File (Size: 6.1 meg) $5.00 [Select] 08 AMC - The New Economic Paradigm - Slides (Size: 1.6 meg) $5.00 [Select] |
| 08 AMC - Public Perceptions of Agriculture Nicole de Beaufort, Fourth Sector Consulting Find out how the public perceives agriculture and consider how those perceptions affect what you do. A representative from Fourth Sector Consulting will present findings from a recent landmark study on public perceptions of agriculture, including a review and analysis of relevant, publicly available opinion research conducted in the United States within the past five years. 08 AMC - Public Perceptions of Agriculture - Part 1 - Audio File (Size: 5.8 meg) $5.00 [Select] 08 AMC - Public Perceptions of Agriculture - Part 2 - Audio File (Size: 4.3 meg) $5.00 [Select] |
| 08 AMC - Leveraging Interactive Marketing for Business Success Moderator: Scott McClure, Brighton Agency; Jim Brophy, Morgan&Myers; Brian Himstedt, Brighton Agency; Scott Mortimer, Successful Farming/Agriculture Online In this timely session, you’ll explore new technologies (and website's, email and other more familiar topics) in business terms. Find out the emerging trends in search, content, applications and community. Discover how farmers use online media. Finally, learn what challenges impact your organization’s ability to successfully leverage the power of interactive marketing. 08 AMC - Leveraging Interactive Marketing - Part 1- Audio File (Size: 7.4 meg) $5.00 [Select] 08 AMC - Leveraging Interactive Marketing - Part 2 - Audio File (Size: 7.3 meg) $5.00 [Select] 08 AMC - Leveraging Interactive Marketing - Slides - Jim Brophy (Size: 510 kb) $2.50 [Select] 08 AMC - Leveraging Interactive Marketing - Slides - Scott Mortimer (Size: 282 kb) $2.50 [Select] |
| 08 AMC - What's In It For Me? Making Sponsorships Work for Your Organization Kevin Lentz, Performance Marketing, Inc. Sponsorships can be a very effective tool if used correctly. The key is in choosing the right opportunities and leveraging them for your organization. This session will provide real-world examples of how you can use sponsorships to achieve your business goals. 08 AMC - What's In It For Me? - Part 1- Audio File (Size: 6 meg) $5.00 [Select] 08 AMC - What's In It For Me? - Part 2 - Audio (Size: 5.4 meg) $5.00 [Select] |
| 08 AMC - How To Network Effectively Matt Anderson, Referral Authority In this session led by networking expert, Matt Anderson, you’ll learn the keys to networking for success, including the seven biggest mistakes made when working a room. Find out how to identify people to connect with, how to start and exit conversations and how to overcome your natural shyness. 08 AMC - How To Network Effectively - Part 1 - Audio File (Size: 7 meg) $5.00 [Select] 08 AMC - How To Network Effectively - Part 2 - Audio (Size: 6.8 meg) $5.00 [Select] 08 AMC - How To Network Effectively - Slides (Size: 119 kb) $2.50 [Select] 08 AMC - How To Network Effectively - Handouts (Size: 57 kb) $2.50 [Select] |
| 08 AMC - Biofuels: Next Up Cellulosics Tom Slunecka, KL Process Design Group Tom Slunecka, Vice President of Business Development for KL Process Design Group, will outline the trend toward ethanol production with cellulosics. Tom will discuss possible feedstock's and address how growers and agribusinesses are likely to take advantage. 08 AMC - Biofuels: Next Up Cellulosics - Part 1- Audio File (Size: 6.2 meg) $5.00 [Select] 08 AMC - Biofuels: Next Up Cellulosics - Part 2 - Audio file (Size: 6.6 meg) $5.00 [Select] |
| 08 AMC - What Marketers Want from the Ag Media Moderator: Lynn Henderson, AgriMarketing magazine; Dave Patterson, John Deere Credit; Kim Dawson, Syngenta Crop Protection; Laurie Christen, Colle+McVoy; Pat Reese, McCormick Company Join a group of seasoned professionals to learn how your organization can meet and exceed expectations. The curtain will come down as they describe the do’s and don’ts of a successful sales call, what they want to see in your presentation and how they plan and execute their media schedules. 08 AMC - What Marketers Want from The Ag Media - Part 1 - Audio File (Size: 7 meg) $5.00 [Select] 08 AMC - What Marketers Want from the Ag Media - Part 2 - Audio (Size: 6.4 meg) $5.00 [Select] 08 AMC - What Marketers Want from the Ag Media - Slides (Size: 1.9 meg) $2.50 [Select] |
| 08 AMC - Understanding The Income Statement: Thinking Inside The Box James Gentry, Ph.D., University of Kansas Communicators and journalists are notoriously math averse. But to move ahead in your organization and to enhance client trust, you need to understand financial statements and the numbers of business. Dr. Gentry will give you five key insights that can smooth your path. And it will be relatively painless. 08 AMC - Understanding The Income Statement - Part 1 - Audio File (Size: 8.3 meg) $5.00 [Select] 08 AMC - Understanding The Income Statement - Part 2 - Audio (Size: 6.9 meg) $5.00 [Select] 08 AMC - Understanding The Income Statement - Slides (Size: 54 kb) $2.50 [Select] |
| 08 AMC - Going Green: How You Can Be A More Environmentally-Conscious Organization Samantha Lucy & Aissa Irvin, Purdue University This session will explore ideas, strategies and current practices to make your organization a more efficient consumer of environmental resources. Join Purdue sales and marketing specialists for a discussion of ideas-from big to small-that you can incorporate into your sales and marketing efforts today. 08 AMC - Going Green - Part 1- Audio File (Size: 7.3 meg) $5.00 [Select] 08 AMC - Going Green- Part 2 - Audio File (Size: 6.4 meg) $5.00 [Select] |
| 08 AMC - The Millennial Generation-Attracting, Hiring, & Retaining the Talent Needed for Tomorrow's Success Moderator: Stephanie Liska, Beck Ag, Inc.; Mike Gaul, Iowa State University; Eric Spell, AgCareers.com; Tom Hoogheem, Monsanto Company This panel will discuss how to attract and fulfill expectations for the youngest talent in the industry-the Millennial generation. Then learn how to keep them once they’ve said “yes!” 08 AMC - The Millennial Generation - Part 1 - Audio File (Size: 7.4 meg) $5.00 [Select] 08 AMC - The Millennial Generation - Part 2 - Audio (Size: 7.3 meg) $5.00 [Select] |
| 08 AMC - Pitching A Story: Do's and Don'ts Moderator: David Mehlhaff, American Hereford Association; Greg Vincent, Top Producer; Gerry Whitty, FEED & GRAIN; Greg Henderson, Drovers Magazine Find out the “right way” and the “wrong way” to pitch a story. This practical session will give you solid ideas to help you ensure better media coverage in the year to come. 08 AMC - Pitching A Story - Part 1 - Audio File (Size: 7.1 meg) $5.00 [Select] 08 AMC - Pitching A Story - Part 2 - Audio (Size: 6.3 meg) $5.00 [Select] |
| 08 AMC - Stop Screaming At The Microwave: Keeping Your Life In Balance Mary LoVerde Download the 10 tips for keeping your life in balance. 08 AMC - Stop Screaming at the Microwave - Handout (Size: 1.3 meg) $2.50 [Select] |